Brand Board #4: Relaxed + Elegant

Closing out a very exciting, and extremely busy week– another brand board! This week I focused on wild amount of versatility that comes with a purely typographic lock up as a logo.

I paired it with a really strong, but still relaxed, color palette- pushing the confidence in simplicity/less is more approach. The soft cool tones really act as a gentle grounding to the punches of the dramatic reds + orange tones.

This brand would be fantastic for someone (I know I used feminine stylings here, but this brand IS gender neutral!) who is confident in their process and style, enjoys the more
refined side of life, but isn’t afraid to work with their hands on their days off.

Until next time!


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