Minimalist & Beautiful Skincare Packaging


During my latest hoarding sesh at Ulta, I spotted this line of skin care cream that has me swooning. It’s a lot cleaner than the designs I usually like, but the strategic use of color and typography along the whole line is just beautiful.

How great is the use of full bleed/knock out type for night cream, and colored type on white for day cream? Adorable.

Goes to show you that a solid type treatment and beautiful colors planned out strategically goes a long, long, way in the design world.

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