There are some branding projects that are so easy it almost feels as if you’ve done nothing more than just reorganize and show the client what they’ve already got. Posh Pet Products was definitely one of those projects.
Brian Watson & Erica Reams came to me looking for a really clean and simple brand for their new business venture: a Neiman-ready pet accessories company that would sell the uber-luxurious brand Hunter. They needed a brand and a brochure within 2-3 weeks for this pet accessories expo. All I needed was to see Hunter’s catalogue and right away I knew my job would be easy. The look was clearly established: sleekly modern, gorgeous, and image heavy. Totally perfect because who doesn’t love beautiful photos of adorable dogs?
With the concept was already tacked down, I saw it as a really great opportunity to play with collateral staging. I made the business card comps, but sent them over in a group. I really love the idea of the brand speaking primarily through the gorgeous photos, letting the personality of the accessories be magnified by the individual personalities of the pups.
I love the idea of this entire brand being fleshed out with a fun mix of playful and serious; a high-end approach to crafting a genuine (but still transparent) brand presence.
Oh and here’s Brian (being his amazing sales self), the brochure I designed (yay photos of dogs!) as well as the stellar backdrop at the expo.
The dog icon/doodle came about during our first consult, when I just sketched out a linear silhouette approach to a dog with his nose turned up a bit. Not too snobby, but not a regular-dog feel either. Super simple, super clean, and they fell in love with it! Can’t ask for a better feedback anecdote than that.