I will be the first to admit that it takes me a decently sized forever to update projects I’ve recently finished. This time is absolutely no exception, and I’d like to say I have an excuse, but I don’t really. I mean, not unless you count being balls to the wall crazy-train busy as an excuse.
All of these projects have been uploaded to my Behance, which I guess I use as a catch-all/gate-keeper to my “proper” portfolio.. because honestly, adding “updating & rearranging your portfolio site” to all of the hub-bubbery that is my day-to-day life makes me want to defiantly yell that there are too many damn rules, and that I am a master of curiosity and versatility and will never be penned in!
Oh, my. My intensity blorped out for a second.
Moving on, I thought I would pull together some of my favorite projects I’ve worked on this past quarter. Some of them I have to withhold for a more few weeks while I ride the contract out, but for now you can sit back and scroll through some lovely variety– that I am intensely proud of, apparently.
Ari Moshayedi is on a whole other level of dream client. When she came back to us last July for a side-business brand and website, let’s just say Jake and I were beyond elated.
Working on a set of badass set of camera straps, I designed her brand, some collateral– printed & digital – and then the spiffiest e-commerce site coded by the ridiculously easy to work with, Dustin Davis.
When you’re surrounded by amazingly talented and reliable individuals, the project just oozes awesomeness.
Here’s another dream-team situation: I meet the formidable Alysyn Curd through LinkedIn, as we are members of so many of the same design groups. Always a sucker for powerful, well-spoken women, Alysyn was stealing my attention every morning because of her gorgeously elocuted responses scattered across the social media site, and I messaged her to let her know. Later that week, she and I had an introductory meet-and-greet call, and we must have talked for hours about… well, everything! This spectacular woman is a kindred spirit, and getting the chance to work with her on a logo project for a Detroit based Fashion Designer was not only an incredible experience work wise, but now I’ve got a solid friend– and mentor– for life. Quadruple win-win(-win-win).
The logo is a straight-forward and classic take on a solid, strong, masculine look. Originally, Antonio only wanted an “A” as his logo, but Alysyn and I knew better. We included the “A” as a mark, but allowed the namesake to be read along with it. You know, to actually know what brand of clothing this all was for. Things like that are kind of important.
When I said Ari Moshayedi was on an entirely new level of dream client, I meant it. Jessica Schilling hired us to handle her rebrand shortly after Ari (and I am ACTUALLY quoting here) “pimped (me) out to 20+ photographers” (sigh. joys. love.).
Her look was definitely an interesting one to tackle, and I quickly sprang into noodle-mode to help refine the boundaries between ‘vintage’, ‘modern’, ‘too much’, and ‘just right’. The challenges in branding are varied & plentiful, but that’s why I love it so!
Jessica is such a sweet, fun, girl, and I love how her photos really ooze all that Los Angeles truly encompasses: desserts, city, sunshine, roller derby, and I’d say so much more, but I’m pretty sure you can already gather that.
This project came my way after joining a female-based networking group, and while the look wasn’t necessarily my cuppa tea, the concept behind it is beyond genius. Andria contacted me wanting to partner with a designer to help bring her clothing line (and eventually product line) back to life, which is always an amazing compliment. We worked on a variety of patterns and visual elements that would empower and encourage girls of all ages to feel positive, happy, and wholly, wonderfully, female.
I had the absolute best time creating the experimentally awesome type treatments for those words. I really could see them everywhere and on everything, from stickers, to t-shirts, to even adorable tote bags! Goodness, type treatments really do make me a supremely happy Jenny.
5) 24 Hour Fitness, spec work for a copywriting student
I still very much remember what it felt like to be a freshly sprouted noob, scavenging together a decent-enough portfolio to get hired. While it’s no longer my lifestyle, I hate seeing people begging for help and still not receiving anyway, so I offered my services to a newly graduated copywriter. The piece we worked on was a piece of spec-work solely for his book, a pitch piece for 24 Hour Fitness. Still having the piece of my brain that says spec work is okay for students and the sporadic individual, I took on the inches-away-from-pro-bono assignment. The concept was to create a sense of place for the gym, creating the feel of an epic battle between human and bad influence: the chairs, couches, and general sloth-inducing seating arrangements that our butts love so much. It was a ton of fun, and it’s rare that I can actually dig in and photoshop my way to nastiness. Not sure how it would actually go over in a real life agency setting, but this role was pretty clear. Design only, so I kept my big idea mouth shut for another time and place.
Make sure you poke around some on my Behance, I’ve still have projects up that I’ve taken off my portfolio years ago, along with projects that were never meant for portfolio-world. I just like throwing all of it up there and then slowly selecting which pieces are the absolute BEST.
Have an an opinion on that? I’d love to hear it !