If I’ve said it before, (and I definitely have) I’ll be saying it countless times: I love an interesting challenge.
Well….that’s not entirely fair. This client isn’t so much of a challenge as she is a complete delight. Those experiences actually feel the same. It comes with the loving them, and all.
She’s a new client, but partners with someone I’ve worked with before, so she actually feels like a friend I’ve known through a pen-pal relationship– but not a stranger.
We started working together in a more consultant fashion, and we’ve since meandered to branding town.. as we all know it IS one of my favorite places to be.
I love that I can speak so openly about how she represents herself, how her work deserves more presence, and how she should be totally be free to express who she is– because that is who we’ll be branding.
The final brand/site is going to be an interesting exploration of where photographic transparency, journalistic grace mesh with editorial structure, adding in some nice splash of chicness to give it that special personality.
She — and this project–are a LOT of fun, the style is not as clearly defined as the mood I’m aiming to discover and display, but that is where this challenge comes in! And I am just loving it.