When you’ve worked with the same client across 3 years, you begin to deeply understand the personalized, semantic-laden nuance that comes with the creative profession. I know I’m supposed to have more objectivity (which is never really possible when you love your clients), but my gut is totally picking up what these images are throwing down.
Truth be told: we’re actually moving towards the web/interactive design aspect now. So that means I’ve nailed down the new demographic, messaging/tone, & the logo, and it’s all come from such an easy-peasy place.
This is the first project where I’ve wholly spearheaded (oh agency jargon) the entirety from my gut– and it’s been outrageously successful.
I sense a recurring theme coming on, but for now, enjoy the soft & lovely inspiration for this milestone branding project.