I know I am SO tardy to this party, but I just had to do a post celebrating our spiffy new rebrand! New name, new look, and so much happiness. purée fantastico. yes.
After 7 years behind JNE/jennyambrose.com, it was just time to come to terms with what seemed like very simple decisions. I didn’t want to just be a single entity forever–– not as a woman, or as a business– so purée fantastico makes much more sense. It allows me to make my project manager (and now my husband!) equal ownership– as he deserves, and it makes room for potential partners or employees if we see fit. I always encourage our clients to brand for growth in mind, how could I do anything different for myself?
A LOT of work was taken down in the transition. Mostly because it didn’t feel relevant anymore, but also because 55 projects is a whole slew of work to convert to the new system. If you want to see everything I’ve ever done (only a slight exaggeration, I assure you), you can still check out the Behance, which I will always update. I like the idea of having a professional portfolio, attracting the current projects/interests and then a place where you can see it all– perhaps even overwhelmingly. I also enjoy sifting and rummaging through dusty flea markets. So there you go.
I’m so excited for the direction we’ve decided to take, and how well people have already been responding to it, and to us. It’s all been resoundingly positive and if it’s an indication of what’s headed our way in the future, I’m certainly on the fast track train to bliss town.