By far the biggest branding project we’ve worked on so far– not so much in the workload (that award would go to this brand), but in terms of expectations and who we were working with. The company’s a pretty huge deal already, but they wanted to go bigger–annual revenues of $50M bigger. So, yeah, pretty big.
We partnered with Scout Creative, a team of fiancés in Los Angeles (Hi Dawn & Randall!) that handled the copywriting and the business development, but truth be told, we collaborated throughout this whole wonderful experience. And thank god we did. I am so grateful we had their expertise, insight, and hilariousness to help work this baby out.
The logo has *just* been finalized, after rounds and rounds of mathematical perfecting (the joys!! The exasperating splendor of Fibonacci sequences and Golden Ratio exploration!!!), but I wanted to start off by sharing the inspiration. We meshed light-as-technological-advancement/communication, with strong sturdy tech manliness, and a dash of clean-line corporate ease and we ended up at a terrific place. I can’t WAIT to show you all the work we did, but for now, enjoy the first stage.